Last week, Coca-Cola introduced two new flavors—its first since adding ‘Vanilla Coke’ back in 2002—’Georgia Peach’ and ‘California Raspberry’.
Coca-Cola says the new fruit flavors are “locally-inspired” and are intended to reflect the brand’s “hand-crafted heritage,” with Coke pointing out that, until 1932, the soda was mixed by hand at local soda fountains.
Coke says that these new official flavors were created by sourcing actual Georgia peaches and California raspberries.
The packaging for a four-pack of the new drinks has Coca-Cola’s signature red font and cursive letters with a pretty, hand-drawn peach and raspberry on the case.
The drinks are meant to reflect the company’s “handcrafted heritage.” While Coke is available in more than 200 countries today, it all started at a single pharmacy in Atlanta, where the syrup created by Dr. John Pemberton was mixed with carbonated water and sold for five cents a glass. (Yes, this only happens in 1886.)
With the introduction of these flavours, Coca-Cola is hoping to promote ingredient transparency.
On last Wednesday, Coca-Cola announced it is rolling out four new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango. The new flavors are accompanied by modernized Diet Coke packaging and a new ad campaign. Find out about its review here. For now, the flavors are only available in 12-ounce glass bottles.
According to a post on the Coca-Cola website, the company’s research and development team worked with almost 9,500 consumers and tested more than 30 flavor options, most of which were fruit-based. Diet Coke’s four new flavors are all fruity.
Over in Singapore, Coca-Cola Ginger, the limited edition beverage imported from Japan is now available on Redmart. It comes in 470ml bottles. Coca-Cola Ginger is said to feature a warm and aromatic taste of and will perk you up anywhere with that potent mix of caffeine and ginger.
The Coca-Cola Ginger is priced at S$2.60 per bottle on Redmart.
Available for a limited time and while stocks last.