Subway Singapore is in the midst of applying for a halal certificate for all its outlets in Singapore, it reported on 21st March 2018. In its recent Facebook post, it has “initiated a halal certification process” and that all its restaurants will serve only non-pork protein from 21 March 2018 onwards.
On 31st Jan 2018, the Islamic Religious Council of Singapore previously confirmed in a tweet that Subway SIngapore had “shown interest” in applying for halal certification.
“We’ve had a few rounds of discussion with them to help them prepare themselves,” one tweet said.
However, it added that it had yet to receive formal applications from Subway Singapore for the certification.
In response, Subway Singapore released a statement listing 60 outlets that have stopped selling pork. This is to “meet the needs and preferences” of customers, said Subway’s country director in Southeast Asia, Sue Sim.
Among the ingredients replaced were regular bacon, with chicken bacon, reported AsiaOne.
From 21st March 2018, all 132 Subway outlets in Singapore will not sell pork permanently.
But hey, don’t be too overjoyed yet, as Subway is still working towards being halal-certified. (not set in stone or official yet!)
“We are being meticulous and taking the necessary steps to ensure we are halal compliant and meet our standards for serving quality, nutritious food,” added Ms Sim.
However, it sure is on the right track to becoming halal in due course.
Now, let’s turn our attention to some of the reactions that came out from this latest pork protein-dropping piece of news:
RAGE and BOYCOTT, RAGE and BOYCOTT!!! (but why take it out on food?!)
BURN, just BURN
The righteous, justice-fighting warriors, knight in shining armour and angels from above:
And more public outcry on both ends of the spectrum:
Taking things on our stride, we should remember that this is probably yet another calculated and much deliberated business decision by the company. Maybe it just wants to acquire a new target audience for its products, and this may be a blessing in disguise. Who knows?